Fashion Marketing Programs

Learn the inside scoop on how to fine-tune your fashion buying and marketing skills. The instructors are experienced professionals who know what it takes to make your mark on the fashion world.

Our Fashion Marketing program helps you determine your own direction with a balance of creativity and business smarts. As you learn from fashion professionals, they help you understand what makes a great merchandise presentation, eye-catching visual merchandising, successful retailing practices, and smart brand buying. When you’re done, you can seek entry-level employment in positions such as assistant fashion buyer, fashion merchandiser, retail store manager or runway coordinator.

Schools where this program is offered:

• The Art Institute of Charlotte
• The Art Institute of Philadelphia
• The Art Institute of Raleigh – Durham
• The Art Institute of Seattle
• The Art Institutes International – Kansas City

Figuring out fashion can be tough and confusing. How do you know what’s going to be hot and what’s going to flop? You have to be ahead of the game in fashion. The instructors are here to help you gain the practical experience you need. We can help you leverage your natural talent into a career with our Fashion Marketing & Management program. 

Sharpen your fabulous fashion skills in buying and merchandising in this comprehensive program of study. You can learn about merchandise presentation, compelling visual merchandising, smart retailing, better buying habits and effective store management.  If you’ve ever dreamed of making your mark on the fashion industry, this is the perfect program to gain the skills and knowledge you need to get started!  Graduates can pursue careers as retailers and wholesalers, management trainees, visual merchandisers, fashion buyers, or fashion merchandisers.

Schools where this program is offered:

• The Art Institute of Charlotte
• The Art Institute of Raleigh – Durham
• The Art Institute of Vancouver
• The Illinois Institute of Art – Chicago
• The Illinois Institute of Art – Schaumburg

Our Fashion Merchandising program can allow you to break into the world of fashion with the guidance and knowledge shared by our industry-experienced instructors. You can receive hands-on training by completing creative and technical projects.  Program courses cover fashion history, famous designers, textiles and display techniques.  You also have the opportunity to participate in practice buying sessions, marketing seminars and promotional campaigns to develop real-world situation experience.  Upon graduation, you should be prepared for entry-level positions in department stores, boutiques and businesses, applying your skills as a merchandiser, marketing coordinator or fashion sales representative.

Schools where this program is offered:

• The Illinois Institute of Art – Chicago

You have your own ideas about the science and aesthetics of clothing. You know what looks hot and what absolutely does not. You just need the right certification training and practical knowledge to leverage your natural talent into a career.

You need to enroll in our Fashion & Retail Management program. 

This unique course provides you with the opportunity to learn how to develop, analyze and implement sales strategies. We focus on all the facets of the fashion and retail industries including buying, branding, inventory control, cost analysis, business communication and more.  We can teach you how to coordinate a runway show or how to get the most from a manufacturer’s representative. Then you’re ready to pursue a career in retail and wholesale sales, as a management trainee, or in visual merchandising.

Schools where this program is offered:

• The Art Institute of Austin
• The Art Institute of California – Inland Empire
• The Art Institute of Charleston
• The Art Institute of Dallas
• The Art Institute of Fort Worth
• The Art Institute of Indianapolis
• The Art Institute of Pittsburgh
• The Art Institute of Tennessee – Nashville
• The Art Institute of Washington – Northern Virginia
• The Art Institute of York Pennsylvania
• The Art Institutes International Minnesota
• The New England Institute of Art

If you’re looking for an outlet to showcase your creativity and artistic vision, our Visual Merchandising program can help you turn your passion for art and design into a career.  Our program combines fashion marketing methods with technical skills to develop your knowledge of prop building, signage, visual presentation and design techniques.  Through hands-on learning, you have the opportunity to work on projects such as designing and drafting a display representation, and building props and accessories. 

As a graduate, you can seek entry-level positions as a visual merchandiser or window trimmer in department stores, businesses or boutiques. 

Schools where this program is offered:

• The Art Institute of Philadelphia